Cross-OS mobile app development is often excruciating, between the multiple languages, the different expectations from users about interactions and the sheer development time. Our goal was to cut through the typical pains in the app development process and create a three-platform app in four weeks.
We were working with Scripps, an American cable TV media company; their new business development team had been working on concepts for new, rapidly developable (is that a word?) apps. We wanted to prove that app development could be done leanly and agilely by working quickly, eliminating unnecessary clutter, utilizing cross-device user experience similarities and leveraging web views.
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